You can watch but not buy or rent from your iPhone or iPad.
The Google Play Movies and TV app has be launched on the Apple App Store, becoming a direct competitor to iTunes on its own turf, reports Tech Crunch.
With the new app, you can watch all your Google Play content on an iPhone or iPad, but you will not be able buy or rent anything, as stated in the iOS SDK rules – and rules are rules.
Remember the whole HMV app debacle?
The move means that Google now has an advantage over Apple, as you can watch its content across Android and iOS devices – a similar strategy to Kindle’s app, which was launched on all the major platforms.
The only let down of Google Play Movies and TV is that is has considerably less content. Plus it lacks the deals that iTunes offers.
Nonetheless, it is a good platform and it is certainly good to see some slightly newer platforms standing up to the big iTunes bully even if it remains the best for user experience, content, and deals on its own platform.

http://www.mobile-ent.biz/apps/apple...-on-ios/042721