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Published on June 2nd, 2013 21:27
Taking away our right to share games will solve none of the industry's enormous financial and business model problems; it may even make them worse
We're far from the end of the story regarding second-hand games and the next generation of consoles. Microsoft promises to have more information to reveal and implies that gamers will be placated by these further revelations; the only reasonable reaction to this nudge-and-wink follow-up to last week's public relations disaster is to raise an amused eyebrow and imagine the chaos within the company as they try to figure out exactly what the hell they're going to reveal when the time comes. Sony, meanwhile, may well be watching with some trepidation - it's entirely possible that the PS4 also restricts second-hand sales in some fashion. Sony has always said that PS4 will play second-hand games, but hasn't been drawn on detail regarding that stance - and the halo the company is presently wearing (no pun intended) will evaporate rapidly if it transpires that it's also planning such an unpopular move.
"An industry which thinks it's reasonable to wage war on perfectly normal consumer behaviour in this way is an industry that's seriously dysfunctional"
Stepping back to consider the wider picture, we're looking at a very bleak future for pre-owned or sharing of software. Steam is already the de facto platform for PC games, and it offers no second-hand sales channel and no method of sharing software with friends (and I mean that in the traditional "borrow my game" sense, not the euphemistic "sharing" as in piracy). iOS and Google Play games are locked to the user account. Now Xbox One (and possibly PS4) games will also prevent you from sharing games with friends and place hefty restrictions (and costs) on second-hand sales.
This isn't just going to impact on the racks and racks of second-hand games at game retail stores, it's going to have a major impact on gaming culture overall. It means no more buying a game and lending it to a friend when you're finished, or going halves on a copy of something both of you want to play. It means no more going over to someone's house and browsing their shelves for something to borrow - and by extension, removes a major impetus for many people to collect games in the first place. It means no more Lovefilm or other rental services for games, no more communal caches of games in the office that colleagues can dip into. Eventually, terribly sadly, it could even mean authorisation servers somewhere being turned off and an entire generation of games becoming inaccessible - a grim scenario but one which has already happened on a smaller scale with the switch-off of other DRM-backed systems.
There's little point in going into any huge depth about why this is all a bloody awful idea - suffice it to say that as a consumer myself, I don't think I'll be buying an Xbox One if its DRM system turns out to be as draconian, abusive and intrusive as it presently seems, and similar decisions by Sony would equally nix a PS4 purchase. Given that I've bought every console in every generation for almost 20 years, that's a fairly significant departure, but it's no idle chest-beating on my part. If you take out the ability to lend and borrow games, the process of sharing enjoyment and entertainment that's been at the heart of my gaming hobby since it began, I don't know that my time or investment in consoles is justified any more. It's terribly sad to think that key decision makers in our industry are now apparently of the impression that "social" in terms of prancing around like a drunken tit in front of a camera is the future of the medium, while "social" in terms of pressing a game box into a friend's hand with a gleam in your eyes and words of praise and enthusiasm on your lips is to be frowned upon and treated as criminal.
"The cost of developing AAA games has risen and will rise again, but the cost of marketing games has absolutely soared"
What's more useful is to ask how on earth we got ourselves into this position, because an industry which thinks it's reasonable to wage war on perfectly normal consumer behaviour in this way is an industry that's seriously dysfunctional. It's easy, and very tempting, to blame the avarice of publishers and platform holders. There's no denying that some of this market's biggest firms are - like so many modern companies - rather over-padded with MBA-toting examples of human mediocrity whose understanding of the creative industry they've joined is zero but whose capacity to string together meaningless corporate buzzwords into arcane incantations summoning forth utterly rapacious and awful business practices is practically limitless. This is not to say that creative and excellent business minds aren't also at work in games, but they're very outnumbered by sub-par chancers spouting corporate drivel, and as such this entire area of the industry effectively wears a giant "kick me" sign that lights up in bright neon every time something like the Xbox One reveal or an egregious abuse of IAP
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