Huge Surprise: Umd-video Price Reduction Leads To 10x Sales

***wraggster*** · September 5th, 2006, 20:26

Great UMD Sales News from PSP Vault

As you know, we here at PSP-Vault have been following the tale of Warner Home Video's 980 yen (~$8.50 USD) UMD-Video sale in Japan. Warner Home Video first announced the UMD-Videos would be available for a limited time. Then, last month, they removed the limitation and said the UMD-Videos would be available at the same price indefinitely, at which point we speculated that increased sales were the logic behind this move.

Well, it seems we were right. Today, Gpara carries an announcement from Warner Home Video that states that after they reduced the retail price of the UMD-Videos to 980 yen (~$8.50 USD), the company moved over 10x as many units.

It's a shame that it has taken so long for companies to realize this, but let's all celebrate -- this announcement is a victory for the UMD-Video format, the PSP, and especially us consumers. Hopefully word of Warner Home Video's success will spread to other companies in the industry.

I got the Harry Potter Movies on UMD for 9 pounds each the other week but now they are back to 20 pounds, anyone know an English speaking site that sells UMDs as cheap as the newspost above?

**Veskgar** · September 5th, 2006, 20:56

So we were right after all? WOW! What a shock (sarcasm)

Lets hope this rubs off on SONY's PS1 game downloads. Because I think if SONY does not price their download service right, it will also fail or barely get by.

**drEDN4wt** · September 5th, 2006, 21:19

I picked up a new UMD of Hellraiser from the local GAME shop for £4.99. I thought I'd avoided it but it hooked me and pulled me back.

**Accordion** · September 5th, 2006, 21:40

Originally Posted by wraggster

Great UMD Sales News from PSP Vault

It's a shame that it has taken so long for companies to realize this, but let's all celebrate -- this announcement is a victory for the UMD-Video format, the PSP, and especially us consumers. Hopefully word of Warner Home Video's success will spread to other companies in the industry.

[/B]

perhaps the price drop is to get rid of stock, rather than to re awaken the market…if thats the case, then there is no success, just a celebratory finale

**QueadlunnRau** · September 5th, 2006, 22:03

Agreed UMD movies should have been $9.99 US from the begining, with older or less popular movies at $7.99 US and $5.99 US.

**M!ckeY** · September 5th, 2006, 22:09

i agree with you QueadlunnRau

some movies where way too much

**jerrt** · September 5th, 2006, 22:16

Originally Posted by Veskgar

So we were right after all? WOW! What a shock (sarcasm)

Lets hope this rubs off on SONY's PS1 game downloads. Because I think if SONY does not price their download service right, it will also fail or barely get by.

from some of the studios [i can't say all, because sony has direct interest in some] sony did no influence the pricepoint. from what i can tell it was the studios that thought they could sell it like a new dvd [which it wasn't] and ended up messing with a very possible middle ground portable video medium. oh well, i hope they end up staying around and i hope that the umd market can find a home where it doesn't have to die off. This is good news.

oh, and i agree, i hope the ps1 downloads are cheap. they really only need to make 1-2% above costs to make it happen. i mean, they have really already made their money. i don't mind paying a conversion fee as long as it is reasonable.

**Galiano** · September 5th, 2006, 22:20

Thats why umd movie sales are down who on earth would pay £19.99 for a movie you can buy on dvd for half the price. If umd movies retailed for a lesser price from the start we wouldn't be talking about the decline of the format.

Other companies should take notice of the increased sales and reduce their umd prices as well.