Segata Sanshiro must be revived. He wasn't in the Dreamcast era
By the end of 1997, the Sega Saturn had completely failed in the United States, and Japanese sales were in trouble as well. Sega knew it had to come up with a genius marketing plan to stay competitive. And there was only one man for the job: SEGATA SANSHIRO.
This short documentary traces the life and death of one of the greatest video game advertising icons ever.
watch it
Source:bestdamnpodcastever.com
Segata Sanshiro must be revived. He wasn't in the Dreamcast era
Had heard about the adverts before but never saw them until now. That really is genius
I remember seeing them, they were pretty funny. He also did many game commercials which you can find over google or youtube if you guys don't know of him.
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